ABOUT JUKSEREI

OUR STORY

At JUKSEREI we believe in taking a slower, more considered road in life. Not something that always resonates with the fast paced everyday life and the trend driven fashion industry, but something that resonates with our view of life and the world.

JUKSEREI was founded by Chanette Anderson in 2012 in Berlin in the search of a slower, more conscious, more mindful and more elegant approach for making jewelry. We wanted to show that it's possible to create affordable jewelry, of good quality, made to last for more than just a season.

At JUKSEREI, mindful elegance is not only the story we tell about our approach and our jewelry. It’s also the atmosphere we want to create within our company, and what we present when our community and guests are entering our world. A world where time is our most important resource. By taking our time, we are able to act mindfully in all aspects; towards the world, nature, ourselves and our community.

We want to care for our community and give them something unexpected. This magical experience in their busy everyday life, which inspires them and makes them feel at home. We believe it's all in the small details such as the way we communicate with you, how we invest time in wrapping your jewelry with kindness, writing a handwritten note for your gifts or taking the time to get to know and care for the people we collaborate with.

DESIGN MISSION

“Opposites attract” is the creative mantra from our eclectic and creative design duo consisting of Anne Clausen and Chanette Anderson. They come from different creative backgrounds and each have their own aesthetic look when creating jewelry. During their design process they join forces in creating the well known DNA of JUKSEREI.

Anne is an old soul in a young body, fascinated by timeless and nostalgic pieces. Her aesthetic preference leans towards the soft and voluminous. She has a strong intuition and passion for disruptive tendencies and designing classical, long lasting designs.

Chanette’s aesthetic inclination is modern and elegant with a simple touch. She has a great eye for the little details and is always on the look-out for new ways of creating jewelry which can be worn in all seasons of life from young to old. Her attitude towards designing is known for having an emotional aspect, where she is curious about creating meaningful jewelry that brings extra joy to the life of the wearer.

Despite their different creative approaches, the JUKSEREI design team share a common love for excellent craftsmanship and unite in the mission of ensuring that there is a JUKSEREI piece for everyone.